London, England— Bass Pro Shops, the popular Bass Pro brand, has opened its first UK location in the city, bringing together the brand’s global brand ambassadors to share experiences and support the local community.

Bass Pro, one of the most iconic and successful music and sound design brands in the world, will be headquartered in London in partnership with London’s first Bass Pro Bar, which will be located at the iconic Brick Lane location.

The partnership, which was announced on the Bass Pro website, was announced this week.

The first 100 customers in London can pick up a free sample pack of Bass Pro products for three months and receive a 10% discount on future purchases. 

Bass Pro Shop’s new location will open in October and is set to feature a large, state-of-the-art, state of the art sound system with two additional outlets on the ground floor, according to the company.

 The store will feature an expansive, full bar, an impressive music room, an extensive merchandise section and a large retail space on the first floor. 

In partnership with UK-based high-end fashion designer, and Bass Pro partner, John Smith, the brand will also host a new fashion show, featuring a collaboration with designer Ralph Lauren.

The fashion show will showcase the Bass pro brand’s signature design, including exclusive collections from the brand and other high-fashion labels.

Bass pro products will be available on the website as well, as well as through its online store. 

The UK’s second Bass Pro location will be opening later this year, with plans to expand to other countries in the coming months.